Friday, 3 July 2009

The Uniform Project - a new meaning for 'the little black dress'


I fell asleep last night reading Rohinton Mistry's A Fine Balance which is (for those who haven't read it) a brilliant saga that follows the fragile lives of a group of people in 1970's India and in particular those of the slum communities.

It was a bit strange then this morning to awake to my first email of the day from Daily Candy promoting The Uniform Project - an extraordinary charity event conceived and executed by Sheena Matheiken that is raising funds for the Akanksha Foundation, a grassroots movement that is revolutionizing education in the slum communities in India.

Sheena Explains "Starting May 2009, I have pledged to wear one black dress for one year as an exercise in sustainable fashion. Here’s how it works: There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accoutrements, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative license to make it look like I just crawled out of the Marquis de Sade's boudoir."

We LOVE this at The Shop Floor Project - and will be following the different outfits every day with glee!!

Find out more about the project and how you can donate/participate here.
posted by Denise Allan 3 July 2009

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