Thursday, 6 May 2010

Fashion Editor is hooked on The Shop Floor Project

The very stylish and knowledgeable Lucy Wood (AKA Fashion Editor) writes and edits for leading magazines and newspapers and has written a very lovely post about The Shop Floor Project on her blog - fashion-editor.blogspot.com (which is packed with little gems and secret finds).

Here's the post:

Fashion Editor will never tire of The Shop Floor Project. This quirky online store handpicks off-radar designers and brings them to the public in the form of an arty e-commerce hub of rising stars.

First flashing on my radar a few years back when I assisted at Grazia, when their PR contact Sam called asking me to check it out, I did and was hooked. It's designer Rheanna Lingham stealing the show online right now. Her Wheat Sheaf necklace is a gold textile embroidered motif, backed in gold leather with a gold plated chain.

Inspired by 19th century military adornments this is such a classic design and at just £20, think of the cost per wear! Next season when all of the double button fronted khaki jackets and buckle up boots have passed, there's still a Petit Bateau stripy Breton top crying to be spruced up with this gem.

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