The very stylish and knowledgeable Lucy Wood (AKA Fashion Editor) writes and edits for leading magazines and newspapers and has written a very lovely post about The Shop Floor Project on her blog - fashion-editor.blogspot.com (which is packed with little gems and secret finds).
Here's the post:
Fashion Editor will never tire of The Shop Floor Project. This quirky online store handpicks off-radar designers and brings them to the public in the form of an arty e-commerce hub of rising stars.
First flashing on my radar a few years back when I assisted at Grazia, when their PR contact Sam called asking me to check it out, I did and was hooked. It's designer Rheanna Lingham stealing the show online right now. Her Wheat Sheaf necklace is a gold textile embroidered motif, backed in gold leather with a gold plated chain.
Inspired by 19th century military adornments this is such a classic design and at just £20, think of the cost per wear! Next season when all of the double button fronted khaki jackets and buckle up boots have passed, there's still a Petit Bateau stripy Breton top crying to be spruced up with this gem.
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